If we had one complaint about David Beckham's H&M underwear ads -- that's a very big "if" -- it'd be that the soccer hunk is always depicted in black and white.
But not anymore! Becks' new spring/summer 2013 campaign, which Design Scene brought to us, has changed all that. And may we say: LET THERE BE LIGHT.
Beckham's bodywear line for the retailer has already granted us a number of shirtless ads (and one very nice Super Bowl commercial). But the latest season of Becks' underwear showed even more promise: in August, we learned there'd be a Guy Ritchie-directed video to go along with it, and we nabbed a few sneak peeks of him frolicking in his underwear.
In the new ad, the athlete sports a pair of $14.96 boxer briefs that are, you know, in for spring and all that. (There's nine styles altogether, from the briefs to long johns.)
The spring/summer 2013 line lands at H&M on Feb. 2, and the video drops on Feb. 6, but for now, sate your Becks appetite with the first look at the official ad.
Yes, it's IN COLOR.
PHOTO:
In case you forgot, here's a look at David Beckham's last H&M campaign!
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